And They're Off! On TV, That Is
FITS has learned that Republican State Senator Greg Ryberg (pictured at left, striking a deliberative pose) has become the first 2006 candidate for statewide office to begin running television advertisements in South Carolina ... well, unless of course you count all those "Office on Aging" public service announcements from our Lite Gov, Speedy Gonzales Bauer.
Call us crazy, but who'd have thought two years ago that the first salvo in the election year television bombardment we're about to experience would be launched by a candidate for State Treasurer?
Anyway, as it turns out the debut video from "Big Head Greg and the Monsters" hit the airwaves on WIS-TV 10 (and presumably many, many other stations across the state) early this morning, and is an anti-gambling, tax cutting, family values message mix.
It's very interesting that Ryberg - who just plopped $2 million of his own money into his Treasurer's campaign war chest (the largest candidate-to-campaign donation in state history) - would go anywhere near the subject of gambling. It's an issue on which he's incredibly vulnerable given his previous ties to video poker and the lottery in South Carolina and in Georgia.
Oh well, this should make for good theatre - in more ways than one.
First, it'll be fun to watch fellow candidate for Treasurer Jeff Willis publicly call Ryberg out on his hypocrisy, and then it'll be even more fun to watch Ryberg's wife Betty (who's also in his new ad) to physically accost Willis like she did at last weekend's State Republican Convention.
Enjoy the fireworks, people (and get your TiVo remote ready). The 2006 ad wars have begun.